outdoor parody

Sure, we've seen a ton of clever brands doing parody's of other brands marketing campaigns, but they're usually on the interwebs, because in order to be relevant they need to be executed very quickly. So what's so brilliant about this Domino's parody of the British Airways ad is actually a real-life, interactive billboard that was turned around super quickly.

Just like the British Airways billboard featured a kid pointing up at passing flights and displaying the flight numbers, this kid points down at passing Dominos delivery people with info on their order.

Way to move quick Dominos, just like your pizza delivery!