Facebook gets into the holiday spirit, rolls out “Donate Now” feature
Facebook is rolling out a new feature to allow one-click donations to the cause of your choice. But, there’s a catch. This app, while making it easier for non-profits to collect your cash donations, also allows Facebook to collect your credit card and billing information for Facebook to keep on file. Nineteen non-profit launch partners will soon display the “Donate Now” button both at the tops of their pages and the bottom of their News Feed posts. Also notable – Facebook is not charging a processing fee for any of these donations, so your money really does end up in the hands of the organization of your choosing.