erasable billboard changes message

Nothing is more compelling than a visual narrative. This is evident in these billboards for PLAN to promote young women receiving a higher education instead of joining the work force early. To ensure the message is received, they asked people to donate and in return receive an eraser. That eraser allows donators to reveal the underlining image of women working in factories with young girls learning at school.

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  • Breakfast of Thursday, December 12, 2013 8:00 AM
  • Posted by Kirative

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