Liberty Bottleworks went where not many other brands would go - their COO took directly to their Facebook page to fight back against a nasty, irate consumer. If you have ever managed Facebook, you know they aren't uncommon and are like a thorn in your side.
The COO's response defended that his employees wouldn't be available at every minute of every weekend during the holidays showed consumers that he is a human (and not a soulless corporate slave driver) and valued his employees' personal lives and efforts. As a result, the company saw a huge boost in orders and sales. Bravo, sir.