brand's response to irate consumer boosts sales


Liberty Bottleworks went where not many other brands would go - their COO took directly to their Facebook page to fight back against a nasty, irate consumer. If you have ever managed Facebook, you know they aren't uncommon and are like a thorn in your side. 

The COO's response defended that his employees wouldn't be available at every minute of every weekend during the holidays showed consumers that he is a human (and not a soulless corporate slave driver) and valued his employees' personal lives and efforts. As a result, the company saw a huge boost in orders and sales. Bravo, sir. 

1 comment:

HaydenBrown said...

The brand did a great response to a customer to boost the sales and that was really effective for business. But another way to boost sales is you should learn how to register your company on Wikipedia page for brand engagement and enhancement.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites