To help promote the launch of their new beer, Cabbie Black Ale, Newcastle offered "free" rides home to drinkers leaving bars.
Great, right? Kinda. In exchange for the ride, passengers had to speak into a microphone about the new ale for the entirety of their trip home or they got kicked to the curb. Oh yeah - and there was a huge megaphone on top of the "cabbie" that broadcasted everything they said to the outside world.
Via.
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