It's so awesome when brands, especially typically innocent brands, get all wise-"asy" on the interwebs. So it was a surprising delight to see this funny, timely tweet from Charmin the other day, playing off the new Thor movie in theaters.
But sadly, the very popular tweet was taken down later that day, but no one's sure why? I'm going with either a P&G c-suite at that had a shit fit (pun intended) or a Hollywood buzz kill threatening rights infringement.
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