super bowl for the underdogs

We all know the only brands that can afford Super Bowl ads are the big dogs... and those big dogs are the brands with the most money, not typically the most deserving. So what about the underdogs? The small businesses with small budgets?

This great campaign from Intuit is pitting four deserving small business against each other and giving one the winning one their very own 30-second, $40MM+ Super Bowl ad. To determine the winner, check out their "Small Business Game" website, view each business's story and case studies and chose the one you think deserves it most.

Who doesn't love to see an underdog win?

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites