outdoor advertising is for the dogs...

...literally! Sure Pedigree wants to sell you dog food, but they also want to help you raise a happy healthy pup, so you can buy more dog food. Regardless of the motivation, their latest outdoor campaign in Brussels is simply wonderful.

Pedigree plotted out various dog walks through the city, then purchased bus stop ads along those walks that sent dog owners from one ad to the next, reinforcing the importance of walking your dog for 30 minutes a day.

And, to close the loop, the ads sent dog owners to Facebook to enter for the chance to win free product.