case studies--they're all the same

Advertising award season is upon us, and it's time for agencies to go crazy putting together EPIC case studies exaggerating, err, I mean highlighting, the awesomeness and impact of their campaigns.

Recognizing these case studies are soooooo lame and formulaic, DentsuBos created this funny promo for a sarcastic product offering called Case Study Kit. Ah, so true!

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