Friday, November 08, 2013
2013's hottest new product is...broccoli?


Well, maybe not yet, but it will be if the ad agency Victors & Spoils has anything to say about it.

This awesome New York Times exposé takes a look at the creative and strategic processes associated with pitching a food item. In this case, humble broccoli. It's really worth the watch.

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posted by Zach Molinaro @ 8:10 AM   0 comments

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