you gotta smile to play this game :)
Pinball turns
‘Smileball’. Swiss health insurer KPT, claims to have the happiest and
healthiest clients so what better way
to promote it then by spreading smiles across Switzerland. To that end, they
set up a hands-free pinball machine which registers
facial expressions and controls the movement of the flippers when the
player smiles.
Labels: advertising, camera recognition, creative messaging, experiential
posted by Kirative @ 8:00 AM
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