If you've ever recorded an album, you know that shit ain't free. The metalcore band "Altitude" learned the hard way that you never stiff your sound engineer. Because if you do, well, he turns your death metal crap into dance music. And it goes viral.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspiration. Never sugar coated. May contain nuts.