In an effort to
drive awareness and seek help in locating missing persons, Australian Federal Police and VML launched ‘The Missing Persons Pre-Roll’ on YouTube. The campaign replaces the usual pre-video ad we're all accustom to skipping,
with un-skippable ads. The ads are
geo-targeted to the last seen location of the missing person in hopes of
connecting with people who may have insight. The option to ‘skip’ is replaced
with ‘Yes, I have’ or ‘No, I haven’t’ buttons for the viewers to aid the
search.
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