this digital ad could be life changing

In an effort to drive awareness and seek help in locating missing persons, Australian Federal Police and VML launched ‘The Missing Persons Pre-Roll’ on YouTube.  The campaign replaces the usual pre-video ad we're all accustom to skipping, with un-skippable ads. The ads are geo-targeted to the last seen location of the missing person in hopes of connecting with people who may have insight. The option to ‘skip’ is replaced with ‘Yes, I have’ or ‘No, I haven’t’ buttons for the viewers to aid the search.

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