perfume reveals the benefits of toast

Bread has a bad rap for not being healthy for you, so The Federation of Bakers wanted to challenge that notion head-on. To do so, they created a special limited edition scent for London Fashion Week. You guessed it, the scent of bread. The hope was to create exposure while talking up the health benefits as well. 

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  • Breakfast of Thursday, September 26, 2013 8:05 AM
  • Posted by Kirative

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