hold hands, get chocolate

Here's another cool use of brands using vending machines to generate buzz.

Milka, a swiss-based chocolatier, placed their custom vending machine in a high-traffic area of Argentina. In order to get the chocolate, strangers were encouraged to hold hands - connecting them from the Milka cow to the machine.

Seems like a pretty sweet (ha!) deal.

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  • Posted by Zach Molinaro

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