has it's subs in everything - EV-RY-THING. Now it has entered the fashion world with a Project Runway
-inspired runway show
, challenging designers to create fashion designs out of anything available at Subway (e.g. napkins, sandwich paper wraps, etc).
Let's just hope this isn't the way of the future. Unless it's a $5 foot-long designer shoe.
Labels: branding, fashion, product placement, runway, subway