ford champion cup, only for children

Have what it takes to be a champion? To represent this concept, Ford developed a fun interactive champion cup in honor of representing the 2014 USFA champions’ league final. In Lisbon, home of the final, they displayed the ‘champion cup” in the middle of the street and asked people to see if they could lift it.

But what, there’s a catch – only children had the power to lift the cup. Take a look at some of the funny reactions.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites