Wednesday, September 11, 2013
ford champion cup, only for children
what it takes to be a champion? To represent this concept, Ford developed a fun
interactive champion cup in honor of representing the 2014 USFA champions’
league final. In Lisbon, home of the final, they displayed the ‘champion cup”
in the middle of the street and asked people to see if they could lift it.
what, there’s a catch – only children had the power to lift the cup. Take a
look at some of the funny reactions.
Labels: automotive, commercial, creative messaging, user experience
posted by Kirative @ 8:09 AM