digital billboards reward loyal drivers

MINI’s latest campaign highlights the funky, not so common relationship between MINI fans and their cars. MINI salutes their loyal drivers through personalized digital billboard messaging, with the help of professional spotters and special cameras to locate and reward MINI drivers. They pulled lots of great tactics out on this one - here’s to you MINI drivers!

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  • Breakfast of Thursday, September 26, 2013 8:08 AM
  • Posted by Kirative

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