digital billboards reward loyal drivers
MINI’s latest campaign
highlights the funky, not so common relationship between MINI fans and their
cars. MINI salutes their loyal drivers
through personalized digital
billboard messaging, with the help of professional
spotters and special cameras to locate and reward MINI drivers. They pulled lots of great tactics out on this one - here’s to you MINI
drivers!
Labels: automotive, billboard, digital, experiential, rewards, stunts, user experience
posted by Kirative @ 8:08 AM
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