Thursday, August 29, 2013
would you share your last chocolate square?
Everyone loves chocolate, and this chocolate bar offers a
lot more to love… or share. Milka uses their
product to push the envelope and represent their brand message “Dare to be
tender.” Their latest campaign
offers consumers the chance to experience the brand message by testing their
tenderness. They produced millions of chocolate
bars with one missing square, and then they offered people the chance to
reclaim their missing square or send the square with a special message to
someone else. Brilliant!
Labels: branding, creative messaging, experiential, product design, yummyfood
posted by Kirative @ 8:12 AM