toys in soap = clean hands


How many washes does it take to get to the center of a bar of soap? Kids in South Africa are finding out thanks to the campaign "Hope Soap," created to encourage kids to wash their hands (and reduce the spread of disease) by placing toys in the middle of bars of soap.

Simple yet smart. 

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites