Consumers love receiving personalized messages from brands, but
how would you feel if that message spanned
across a billboard? Well in Israel, Coca-Cola created just that through an
interactive billboard. Via a smartphone app consumers entered their name, which
the location-based app was then able to identify where the consumer was
located. That way, their name was automatically transmitted on the billboard as
they passed by – plus they received the notification on their phone.


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