personalized billboard from coca-cola

Consumers love receiving personalized messages from brands, but how would you feel if that message spanned across a billboard? Well in Israel, Coca-Cola created just that through an interactive billboard. Via a smartphone app consumers entered their name, which the location-based app was then able to identify where the consumer was located. That way, their name was automatically transmitted on the billboard as they passed by – plus they received the notification on their phone.