If you're watching Breaking Bad, you may recall last week when Saul suggested Walt send someone (no spoilers) "to Belize" meaning he should kill them. If you're not watching Breaking Bad, you have bigger problems.
When the Belize Tourism Board saw this on the show, they were flattered to get a mention, but were concerned about the context, making it sound like an awful trip, when it fact it's an amazing one.
But instead of getting defensive about it, they instead tweeted out a well-crafted invitation to the cast to visit the country at no cost. Hopefully they all responded with a heck yes.