And you thought interviewing was hard...

Try having your brain waves read to see if you're enthusiastic enough about the job! TBWA/Istanbul did that to potential interns, showing them ads created by TBWA to see who had the highest mental response to them, and the 5 with the highest scores landed the internship. The experience was documented it all in the video above.

What would be interesting is to put these 5 people, if still in the advertising industry, through the same experience in 5 years and see how they respond.

Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Thursday, August 08, 2013 8:01 AM
  • Posted by a_blodder

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors