And you thought interviewing was hard...


Try having your brain waves read to see if you're enthusiastic enough about the job! TBWA/Istanbul did that to potential interns, showing them ads created by TBWA to see who had the highest mental response to them, and the 5 with the highest scores landed the internship. The experience was documented it all in the video above.

What would be interesting is to put these 5 people, if still in the advertising industry, through the same experience in 5 years and see how they respond.

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