energy lights the field



Adidas came out with a new, super high-tech performance soccer boot called Nitrocharge, to power those players with relentless energy. So what better way to promote them than creating an experience where the lighting of the field is controlled by the energy level of the soccer players. Super cool!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites