direct mail is dead, psh, long live direct mail
Sure, old stogy, lame direct mail pieces might be dead (or at least they should be), but with technological advances in printing alone, the new direct mail... epically awesome direct mail... is very much alive. Case in point...
Kontor Records in Germany wanted to get their new single in the hands of agency creative directors so they decided to play into creative folk's general love for old school vinyl and send it on a record. But how would they play if if they didn't have a turntable in the office? Ooooh, you know, with the actual direct mail piece.