can you jump like D Rose?

When a brand creates a pair of sneakers with an NBA star's name, the thought is people will hope the sneaks could make them jump just a little bit higher... have a little more game.

Adidas took that hope one step further in a London pop-up store with their Derrick Rose signature sneakers, by giving people the chance to jump like Derrick to try and grab a free pair in their size for keeps.

Super simple, super effective, super cool.

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  • Breakfast of Tuesday, July 30, 2013 8:08 AM
  • Posted by Kristien Del Ferraro

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