bridge helps suicide rate decline
It's
hard to imagine there would be too much that would talk someone off the edge
when contemplating suicide. With South Koreans rate as high as it is, they
needed a truly inspirational idea to make someone think otherwise. Samsung Life
Insurance created a series of illuminated
messages triggered by motion, which go off as you walk along the 'Mapo
Bridge.’ They certainly inspire hope to those in need!
Labels: branding, creative messaging, experiential, experimental, installation
posted by Kirative @ 8:00 AM
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