Finally, a print ad that uses
solar power to charge mobile phones! It’s the time of year where everyone wants
to enjoy every last minute of daylight, and it’s the perfect time of year for
this NIVEA campaign. To promote the sun
line skin products by NIVEA, Giovanni + Draftfcb, created this print
ad with a wafer-thin solar panel and phone plug. Cleverly portraying the
message to lather up and fully enjoy the sun!
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