When a company designs a new logo, not much thought is given to all the existing collateral that has the now has-been logo on it...until now. Domino's and CP+B thought rather than turning collateral with Domino's old logo into trash, why not turn it all into something more meaningful?
They provided the materials to renowned artists to make goods out of, like scarves and bowls, that have an already kitschy feel to them - and everything is documented on a Domino's Pinterest page SecondHandLogos.com. A slightly green effort that will potentially make some artists some green. Everyone wins.