scare the drink & drive out of you



Scaring the ever living crap out of people in the name of marketing seems to still be on-trend, but it's even better when it has a very logical purpose like this one from Leo Burnett London for the UK's Department of Transportation.

The concept turns a bathroom mirror in a men's room at a bar into a metaphorical dashboard of a car--you know, the dashboard your head would slam into if you get into a drunk driving accident. Watch the video for the full affect...

Very cool concept, however these are apparently actors used to make this video as the ad, vs. scaring the crap out of real people. Sort of loses the point, but it gets the message across.

7 comments:

Amber Lara said...

This is way too scary!!haha

reginald surict said...

Are you searching for a reliable cell phone tracking app to monitor location? This is definitely what you need.

Puremelda said...

Ensuring our clients get 100% Cheap Essay Writing Service is one of the strategies we have adopted in becoming the best provider of do Literature Review Assistance in the industry.

meldaresearch said...

Do you require Annotated Bibliography Powerpoint Presentation from a credible and trusted writing company which guarantees high -quality articles for the client? It can be challenging to acquire secure and confidential Quality Research Papers from a writing company.

Puremelda said...

Custom Term Paper Service industry has grown steadily in provision of Legitimate Term Paper Services and high quality Custom Term Paper Writing Services which is preferred by scholars worldwide.

Alpha said...

If you are looking to track a cell phone location for free, visit now this guide and explore the opportunity to do that with just one click away. You just need to read the article in detail and do not miss any steps that they are mentioning.

salma said...


تسليك مجارى بالاحساء تسليك مجارى بالاحساء
تسليك مجارى بالدمام تسليك مجارى بالدمام
تنظيف بيارات بالرياض تنظيف بيارات بالرياض

كشف تسربات المياه بالاحساء كشف تسربات المياه بالاحساء

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites