functionally smart advertising

It's nice to see advertising that serves a purpose while getting its message across. Take IBM's outdoor campaign for creating smarter cities, with outdoor ads that actually provided uses to city residents, like benches, overhangs and ramps.

Created by Ogilvy France.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites