would you prefer poop or pee?
Most of you will remember the very serious, potentially powerful, and often criticized truth campaigns aimed at getting people to quit (or never start) smoking.
Well, this latest round from Arnold Worldwide takes a much more humorous twist. Passerbys are asked to choose which would be worse in a cigarette, poop or pee?
From there, an animal drops either a poop or pee based on their choice while participants are informed that the chemicals found in both poop and pee are in cigarettes.
A little gross, a little funny, a little shocking, a lot effective.