If you can test drive a big investment like a car, why not test out your higher education? To advertise for a brand new university, a Facebook Connect experience called "The Game of Your Life" was created to show how a potential student's Facebook timeline would look over the next 4 years if they attended the school, complete with posts and comments from actual Facebook friends.
This is a great visualization of what a college can offer to its students and get them excited about their potential there (without revealing the stress and pain of caffeine-fueled late night studying and crunching on finishing up papers). If you want to test drive the game to check it out, though, good luck - it's not in English. :(