special discovery channel button

Discovery Button from Antonio Correa on Vimeo.

With so many channel options for viewers, it’s difficult to grab the attention. The Discovery Channel was one of the many getting lost in the shuffle so they tasked Publicis Brasil with breaking away from the channel pack! What better place to reach the viewers then right inside their home, better yet, directly on their TV remotes. In partnership with a major Pay TV operator in Brazil, all new customers received a remote with a special “Discovery” button that linked directly to the Discovery channel!

1 comment:

FrankM said...

This would be good if went to Discovery's ad-supported VOD selection, not tune to a channel that may be paid programming, a program you don't like, a program you've already seen, or a commercial break (20% chance of that happening).

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