Discovery Button from Antonio Correa on Vimeo.
With so many channel options for
viewers, it’s difficult to grab the attention. The Discovery Channel was one of
the many getting lost in the shuffle so they tasked Publicis Brasil with
breaking away from the channel pack! What better place to reach the viewers
then right inside their home, better yet, directly on their TV remotes. In
partnership with a major Pay TV operator in Brazil, all new customers received
a remote with a special “Discovery” button that linked directly to the
Discovery channel!
1 comment:
This would be good if went to Discovery's ad-supported VOD selection, not tune to a channel that may be paid programming, a program you don't like, a program you've already seen, or a commercial break (20% chance of that happening).
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