Two separate messages, two separate audiences, on one
billboard at the same time – pretty clever!
This billboard reaches the right target at the right time by
providing a unique message for
children. The Fundación ANAR developed this
billboard to discretely reach out to children who are victims of child abuse.
This clever technique varies the displayed message based on the angle it’s
viewed, so a ‘help’ message appears
only to young children. Encouraging children to seek help.
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