message only visible to children

Two separate messages, two separate audiences, on one billboard at the same time – pretty clever!

This billboard reaches the right target at the right time by providing a unique message for children. The Fundación ANAR developed this billboard to discretely reach out to children who are victims of child abuse. This clever technique varies the displayed message based on the angle it’s viewed, so a ‘help’ message appears only to young children. Encouraging children to seek help.

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