ice cold vending



Check out this cool guerrilla marketing approach – a melting vending machine. This “machine” is made entirely of ice and “vends” by well, melting.

7Up set up this stunt in Buenos Aeries on a hot day and as the ice melted, passersby are invited to grab a 7Up. They also had consumers guess how long the ice vending machine would last before totally melting away via Twitter.

After all, what’s cooler than being cool? Ice cold! Via

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites