Check out this cool guerrilla
marketing approach – a melting vending machine. This “machine” is made entirely
of ice and “vends” by well, melting.
7Up
set up this stunt in Buenos Aeries on a hot day and as the ice melted,
passersby are invited to grab a 7Up. They also had consumers guess how long the
ice vending machine would last before totally melting away via Twitter.
After all, what’s cooler than
being cool? Ice cold! Via
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