Check out this cool guerrilla marketing approach – a melting vending machine. This “machine” is made entirely of ice and “vends” by well, melting.
7Up set up this stunt in Buenos Aeries on a hot day and as the ice melted, passersby are invited to grab a 7Up. They also had consumers guess how long the ice vending machine would last before totally melting away via Twitter.
After all, what’s cooler than being cool? Ice cold! Via