bargaining banner ad

Ok, so this banner campaign from JWT in the Netherlands, which is aimed at increasing awareness for what goods are illegal to take out of the country, is a major win and a major fail.

Major win: We all know how ad re-targeting works at his point, but we'd be hard-pressed to find a retargeting campaign that is as smart as this one. The video content within the ad changes each time your are exposed to the ad. The merchant in the video get's more and more desperate to sell you their illegal goods, therefore reducing the price for each exposure you get. Brilliant.

Major fail: The videos are racist as all hell. Meh, guess you can't win them all. Yikes.

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