an ad only children see


What an interesting use of lenticular technology (which seems outdated) to target very distinct audiences. A child abuse outdoor ad shows different messages to people over and under 4.3 feet - to adults and children.

The creative for adults shows a picture of a boy with the messaging "Sometimes child abuse is only visible to a child suffering it," and the image then changes for anyone under 4.3 feet to show the same child with bruises on his face, and a message to call for help if someone has hurt you. Created by Grey Spain for ANAR.

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