agency stops drinking & driving

Publicis Brussels wanted to stop drinking and driving, so they created a parking gate exiting a major night club that only lifted if the driver blew sober on a breathalyzer.

I'm not really sure how this is advertising, nor the job of an agency to do, though I suppose it's a PR stunt, and it's quite brilliant! And, it proved quite effective, with 90% of club goers smart enough to find a sober driver, or wait until they became sober, to try and leave.

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At 1:08 AM, Anonymous mgrim said...
Thanks for the post. This is very useful information.
Appreciate sharing your experiences and thoughts. This is very helpful.

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