Sure, there are tons of food brands out there with websites and mobile apps that let you randomly "mix up" a variety of ingredients to discover new recipes and meal ideas using their product.
And sure, Hellman's did this same thing here too... except their's took it to the next level of awesome, making all those wimpy websites and apps look lame.
Introducing the Hellman's slot machine, placed in grocery stores throughout Brazil. Pull the lever and get one of 280 recipe/meal ideas AND... here's the awesome part... a real, edible sample of said recipe/meal idea. Say whaaaa?
Yep, apparently it took 4 months to prefect the process to ensure the food was fresh and safe, but they pulled it off. Nice!
With soooooo many ridiculously crappy reality shows out there attracting eyeballs like a massive train wreck, how does quality programming, like that airing on PBS, get your attention? Well, these posters, created by CHI & Partners, work pretty well.
Simple, but effective.
Ok, so this banner campaign from JWT in the Netherlands, which is aimed at increasing awareness for what goods are illegal to take out of the country, is a major win and a major fail.
Major win: We all know how ad re-targeting works at his point, but we'd be hard-pressed to find a retargeting campaign that is as smart as this one. The video content within the ad changes each time your are exposed to the ad. The merchant in the video get's more and more desperate to sell you their illegal goods, therefore reducing the price for each exposure you get. Brilliant.
Major fail: The videos are racist as all hell. Meh, guess you can't win them all. Yikes.
Look again; these dogs are indeed walking themselves. In an effort to raise awareness to their rescue and adoption program with little budget, company +Kota took marketing to the streets. They created this emotional campaign that had ownerless dogs wander the streets with floating leashes and an adoption message on their tag. This campaign successfully increased awareness and adoption. View the video!
Are YOU beautiful? Well depending on your answer you may just have your meal paid for! That’s right, Spoleto fast food chain restaurant works on the idea of “Create good moments here.” So help women create their own good moments on the International Womens` Day, they helped women to increase their self-esteem. Women were asked if they were beautiful and if they answered yes, they received a free meal. Creating meaningful moments they were sure to talk about!
If you want students to be interested in a class, keep them engaged with the curriculum. At Colombia's Escuela de Cocina Carulla students had to cut their way through this cookbook to reveal recipes and instructions for the class inside. Improving their skills with each cut!
Are you going to be one of the first people to enjoy a cold Duff beer at Moe’s Tavern and Krusty Burger in Springfield? Universal Studios and the folks behind the Wizarding World of Harry Potter are working to bring Springfield, the ubiquitous city home to The Simpsons, to life in Orlando, Florida.
Check out the plans that include everything from food to rides like the Kang & Kodos “Twirl ‘N Hurl” in the video above. Via
If your social media newsfeeds have been full of selfies of your friends with incredibly long beards that resemble cats you’ve experienced “cat bearding” the latest craze to hit social media since #FF or #TBT.
The history of cat bearding, while short and sweet to date (the first cat beard was uploaded in 2011, spawning a single blog topic called – you guessed it – catbeards.com – and accelerated the trend in early 2012, prompting cat beard photos uploaded a few weeks ago to get over 50,000 notes in 24 hours), proves that for some reason, cats rule the interwebs. Via
Instagram Is is a documentary about Instagram users, created by Paul Tellefsen, that examines how the platform gets people to actually seek adventure and connect with others. Agree, or disagree?
What would your drive home look like after a few drinks? Cut short.
That's what this partnership between Google Maps and RioShow tried to show when users tried to map a route - with the route being cut off short by a tree or other obstacle you're likely to hit when you drive under the influence.
Publicis Brussels wanted to stop drinking and driving, so they created a parking gate exiting a major night club that only lifted if the driver blew sober on a breathalyzer.
I'm not really sure how this is advertising, nor the job of an agency to do, though I suppose it's a PR stunt, and it's quite brilliant! And, it proved quite effective, with 90% of club goers smart enough to find a sober driver, or wait until they became sober, to try and leave.
Most of you will remember the very serious, potentially powerful, and often criticized truth campaigns aimed at getting people to quit (or never start) smoking.
Well, this latest round from Arnold Worldwide takes a much more humorous twist. Passerbys are asked to choose which would be worse in a cigarette, poop or pee?
From there, an animal drops either a poop or pee based on their choice while participants are informed that the chemicals found in both poop and pee are in cigarettes.
A little gross, a little funny, a little shocking, a lot effective.
Unveiled yesterday in NYC is the most EPIC of Lego creations yet. Why? Well, for one, because it's of the Star Wars Starfigther, and two, it's the world's largest Lego model built to date with over 5MM legos!!! This beast is 23 tons of AWESOME. Check out more picts and the details here.
What a great and creative packaging design. Thelma’s playful packaging designed by Saturday Mfg highlights the freshness of the product, while tapping into the emotional connection one gets from cookies straight from grandma's oven... what's not to love!
Another touching campaign from Coca-Cola! Coca-Cola uses ‘Small World Machines’ to try and unite two neighboring countries with their latest ‘Open Happiness’ installation. This machine sets out to connect people from India and Pakistan in real time by having people from both countries work together to unlock a free Coca-Cola. Having people touch hands, draw symbols, and become friends. Very cool way to connect people and create moments of happiness.
The French Open is right around the corner, and what better way to generate excitement then with this Twitter campaign. We Are Social created ‘Tweet and Shoot’ for finance company BNP Paribas, by engaging #1 French player Tsonga to take part in a social tennis game. Yup, here’s your chance to challenge a pro, from behind the screen. A robot controlled by Twitter will launch tennis balls live at Tsonga. Up for the challenge - visit tweetandshoot.wearetennis.com. Via.
This addictive geography game puts your skills to the test and the next thing you know you’ve killed an entire afternoon!
Start by looking at the area depicted on the screen, then take a guess as to where you are by clicking on the map and placing your “guess marker.” Once you’re ready to commit to your guess click on your marker to see if you’re right. The closer distance you are to your location the more points you get.
Would you like some art with your morning latte?
Check out these 3-D works of latte art from Osaka-based barista Kazuki Yamamoto. Yamamoto’s medium? Why, frothy steamed milk of course! From animals to pop culture characters these cool lattes could make pretty much anyone’s morning.
What if your supermarket receipt printed out the calories of the items you purchased instead of the price? In an attempt to switch the focus from financial to physical health a group of students at Miami Ad School in Brazil created a receipt to do just that.
Apart from the obvious health benefits associated with this kind of receipt, it also serves as an excellent promotion tool for Gold’s Gym.
Just like you can crate your own wine, now the Mississippi River Distilling Company is allowing people to take it a bit further and allowing you to create your own whiskey, by choosing all the ingredients, and then custom making a full barrel of it for you. Complete with a custom-name label.
Probably lasts a lot longer than the custom wine, too.
QR code and interesting or effective don't always go together - but in this case, they do. Toyota created a QR code that illustrated the dangerous impacts of texting while driving: when users hold their phones up to the print ads with the QR codes to reveal the content, all they see is the road in the ad with the QR code removed. The hook: the QR codes were on objects in the road that you might otherwise miss if you text while driving, like a kid trying to fetch a ball.
The socially conscious shopper, you know the type, they won't shop at Walmart or wear shoes made out of anything other than hemp. Well now there's the perfect app for those who would like to know exactly what it is that they're buying, and which parent company it benefits. The Buycott app is newly available for iPhone and Android that allows you to scan the barcode of an item, letting you trace it back to its parent company. Though it aids the boycott of Monsanto and Koch Brothers’ companies, the app was designed to be politically neutral user base. The downside to this app? For the ultra socially conscious the app could actually make it difficult to buy items as simple as cereal and toothpaste.
What do sneaker have to do with perfumes? Beats me, but that's not stopping Puma from launching a new fragrance line. With the help of top Los Angeles Choreographer Super Dave and some of the world’s greatest freestylers including King Charles, Pacman and Storyboard P, they've created The Puma Dance Dictionary which syncs language with dance to help promote the new Puma Sync Fragrances. Check out the awesomeness and get your groove thang on at http://www.pumadancedictionary.com.
What if you lived in a country where you were jailed, beaten, or worse, killed for saying seemingly harmless things. It happens all over the world, but living in free countries like the good 'ole US of A, we take our liberties for granted.
To make you aware of these injustices, this powerful application, called Trial by Timeline from Amnesty International New Zealand, scans your Facebook profile and determines how many times you'd be tortured based on the things you say.
I had 161 convictions. How many did you have?
About a year ago we shared a sweet little stop motion video of Getty stock images that told a love story. Well this is the even sweeter follow up, called 85 seconds, that follows a love story from childhood through adulthood. Again from AlmapBBDO.
For almost a year now Monica Stephens, an assistant professor at Humboldt State, has been analyzing over 150,000 tweets for words of hate (homophobia, racism, etc.) and plotted them out on an interactive heat map of the US to see where the most hate is being spewed.
What do you think? Is the hate concentrated where you expected?
Discovery Button from Antonio Correa on Vimeo.
With so many channel options for viewers, it’s difficult to grab the attention. The Discovery Channel was one of the many getting lost in the shuffle so they tasked Publicis Brasil with breaking away from the channel pack! What better place to reach the viewers then right inside their home, better yet, directly on their TV remotes. In partnership with a major Pay TV operator in Brazil, all new customers received a remote with a special “Discovery” button that linked directly to the Discovery channel!
What does 105 seemingly unrelated video clips get you? This cool animated love story from Getty Images ’85 Seconds,’ which tells a story of a couple who meet as children, separate and then reunite.
Renault draws some interesting parallels between speed dating and the driving in this spot. One part mystery, one part curiosity, and a bit of adrenaline create an, um, unique(?) speed dating / driving experience.
Check out the great reactions of this chick's / professional driver's “dates” in the clip above.
From the Dude’s White Russian to Don Draper’s OldFashioned to Moe Syzlack’s Flaming Moe this infographic features 49 drinks from film, TV, and literature. You can get your own print here.
Need convincing to buy that Harley? Normally a test ride would be enough... but this test ride will likely influence the decision. Customers were encouraged to take a bike out for a test ride, then shortly after 60 fellow riders unexpectedly joined them. Talk about making you feel like you’re part of the gang and providing the full experience of owning a Harley-Davidson. Pretty cool!
... bugs, it killed 230,000 bugs. But don't worry, this insect massacre was not in vain, no sir, it was all in the good name of advertising.
Orphea4D is a powerful insecticide, and this mosquito season they wanted to make sure people knew just how powerful they were. So they got themselves a billboard and painted on some clear glue to look like the spray from the can.
You can guess the rest, but check out the video. Pretty clever buggers they are.
With something like a zillion users around the world it's no surprise that any change to the familiar interface gets sizable chunk of the worlds population in an uproar. So what if changes like this were made in the real world?
Carnival in Rio can get pretty balls-to-the-wall crazy, which of course centers around drinking. Being a responsible official beer sponsor of Carnival, Antartica wanted to make sure all those partiers got home safely so they created a super cool installation at the local train station. All you needed to get on the train was an empty beer can. Scan it and you've had your ticket on the train. Cool!
Hey, parents are very busy people. I mean who has the time to, I don't know, check their baby's diaper to make sure they aren't festering in a pool full of their own urine? Especially when you're doing very important things, you know, like Tweeting snarky commentary to the TV show you're watching.
Obviously Huggies Brazil understands this, so they created a prototype app that attaches to a baby's diaper and sends parents a tweet when it's wet. The prototype app will be tested by 10 parents who will be followed online to document their experiences in sucking as a parent.. err, I mean making their lives easier.
Hey, you gotta admit it's a pretty cool technology, right?
Coworker being obnoxious? Your client acting like a delusional megalomaniac? Roommate left his dirty underwear on the bathroom sink again? Here's something to help put it all in perspective: Here Is Today.
Ever seen a great Instagram of awesome street art and wonder where you could see it in person? Well, turns out there’s an app for that!
Who needs a stylish lunch bag when you can just stash your lunch in your jacket?! This jacket, which is totally made for those who hold snacks over fashion, is made completely out of Ziploc bags and can hold breakfast, lunch, dinner, and of course snacks! Would you sport one? Via
This delicious new app from points you in the direction of delicious pizza! “Pizza Compass” displays maps of nearby pizzerias along with a pizza-based UI will tell if the place is open or not and how far away it is. Mmmm…pizza. Via
Dare to attempt this photo shoot? If so, it’ll be very short lived - about 10-20 seconds. Tokyo photographer and artist Hal, uses large plastic bags to capture his latest project FLESH LOVE. Hal photographs each couples in vacuum-sealed packs to illustrate the idea of keeping love fresh. More images here.