smell the internet...smell it

Old spice ran the world's "first" scratch-and-sniff online ad - sort of. When you clicked the ad you were taken to a form to get a sample to smell the internet. The best part of this campaign is that they ran the ads on The Onion, which is a great example of creative being customized for the audience and context. 

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  • Breakfast of Tuesday, April 23, 2013 7:55 AM
  • Posted by a_blodder

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