Have you ever seen an ad that's so clever that it makes you want to punch yourself in the face and say, "why didn't I think of that?" Not the punching part? Ok, but you have to admit that the person who thought of it was pretty darn clever. I'm looking at you Mike Weston of the Jackson Agency. I can almost hear the client at Palmetto Bank asking for an engaging ad on a limited budget. "Sure" says the agency, "we'll just need an iStock photo of hand and the graphics from your new app."