Interactive beer? It’s true! Introducing Heineken Ignite a ‘smart’ bottle that can interact with other bottles, its surroundings, and the people around it. The interactive bottle uses micro sensors and wireless networking technology to sense when people are clinking the bottles together to say “Cheers.” It can also react when a person takes a sip and actively respond to music. It even lights up with LED lights! This novelty bottle aims to differentiate Heineken and create innovated new product and consumer experiences. Check it out here.