Interactive beer? It’s
true! Introducing Heineken Ignite a ‘smart’ bottle that can interact with other
bottles, its surroundings, and the people around it. The interactive bottle uses micro sensors and wireless
networking technology to sense when people are clinking the bottles together to
say “Cheers.” It can also react when a person takes a sip and actively respond
to music. It even lights up with LED lights! This novelty bottle aims to
differentiate Heineken and create innovated new product and consumer experiences.
Check it out here.


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