smart beer



Interactive beer? It’s true! Introducing Heineken Ignite a ‘smart’ bottle that can interact with other bottles, its surroundings, and the people around it. The interactive bottle uses micro sensors and wireless networking technology to sense when people are clinking the bottles together to say “Cheers.” It can also react when a person takes a sip and actively respond to music. It even lights up with LED lights! This novelty bottle aims to differentiate Heineken and create innovated new product and consumer experiences. Check it out here

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites