scratch and sniff banner ad?
Ahh, Old Spice, always trying to keep it, well... fresh. And fresh smelling too, of course. In their latest campaign they place ads on sites like The Onion, claiming to be "scratch and sniff" banner ads.
Upon click, an registration form is presented to have the banner sent to your home so you can sniff it. Clever, you sneaky little brand people, but I can't help but feel swindled. But then again, do you really WANT to smell the internet? ehh