Kmart ships its pants

Kmart’s newest spot promoting free shipping for out of stock items hit the interwebs before airing on TV, went viral, and never looked back. While this ad certainly was a (hilarious) success – and a departure from its traditionally conservative approach – is it a move that will alienate its core consumer segment? What do you think? Check out the spot here.  

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At 8:13 AM, Blogger Dave said...
Well, since Kmart's core consumer segment isn't keeping it in business, perhaps that's a moot point. By the way, I love it; it's hilarious.  

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