newest spot promoting free shipping for out of stock items hit the interwebs
before airing on TV, went viral, and never looked back. While this ad certainly
was a (hilarious) success – and a departure from its traditionally conservative approach –
is it a move that will alienate its core consumer segment? What do you think?
Check out the spot here.
Labels: advertising, commercial, customer service, kmart, online retail, retail, shipping, tv, viral, viral video