Kmart’s
newest spot promoting free shipping for out of stock items hit the interwebs
before airing on TV, went viral, and never looked back. While this ad certainly
was a (hilarious) success – and a departure from its traditionally conservative approach –
is it a move that will alienate its core consumer segment? What do you think?
Check out the spot here.
1 comment:
Well, since Kmart's core consumer segment isn't keeping it in business, perhaps that's a moot point. By the way, I love it; it's hilarious.
Post a Comment