#firstworldproblems become real world problems
Who hasn't caught themselves bitchin' on Twitter about how the barista made their latte with 2% instead of skim, or how you can't believe your cleaning lady broke your favorite (insert that high-priced frivolous thing you love here). And to make sure you don't sound like some spoiled punk, you throw up #firstworldproblems and suddenly it's pretty funny.
But the truth is, while we all laugh at our first world problems, there are real world problems happening under our noses. So, to help people understand that, Water is life grabbed some #firstworldproblems tweets off twitter and used them for their latest campaign juxtaposing the first world problem with the real world version of the problem.
Absolutely brilliant and beautiful!