brilliance in under 60 seconds



Two ad men, Nick Entwistle and James Clancy, believe that often times the best ideas come from your gut, those ideas that pop in your head in the first 60 seconds of thinking about the brief.

Based on that belief, they created the One Minute Briefs initiative. Basically, the creative-minded can sign up to take part, and if chosen, are given a brief to which they have exactly 1 minute to come up with an idea and share it with the world. The ideas are then added to a mosaic showcase on their website.

The hope is brands and companies will pay the creators of ideas to use them. In fact, one company, called RedFin, already used this one below.

Fun, and productive. What's not to like?



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