a fair taxi fare


Monetizing energy conservation is a great way to get people to care, and be more conscientious about what they can do.

To drive home (pun intended) how people can save more fuel with Seat Germany's latest technology, their Brake Energy Recovery System was put in taxis that deducted the cost of wasted fuel from the fare every time the cab driver put on the brakes and then accelerated again - which equates to wasted energy. 

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