what happened to manliness?

Manliness has taken on new meaning over the last few years. It now seems to be measured by how creatively his beard is groomed, or how skinny his jeans can get before they're considered "meggings," or the quality of his instagram feed.

Realizing this, agency Made, wondered where that left old-school manly chores like fixing broken appliances? Well, naturally, those should be left up to professionals... specifically the ones you can find on Repair.com

Here's more on the story behind their spot.

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  • Breakfast of Friday, March 15, 2013 8:08 AM
  • Posted by Kristien Del Ferraro

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