the tweeting dead

Want a campaign to go viral? Tell consumers NOT to do something, and they'll instinctively do it, whether they want to help it or not.

Like this campaign in France for The Walking Dead, telling people not to tweet #walkingdeadNT1, and of course their curiosities got the better of them and people did it. (End result was people being followed by virtual zombies.)


Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, March 12, 2013 8:01 AM
  • Posted by a_blodder

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors