Want a campaign to go viral? Tell consumers NOT to do something, and they'll instinctively do it, whether they want to help it or not.
Like this campaign in France for The Walking Dead
, telling people not to tweet #walkingdeadNT1
, and of course their curiosities got the better of them and people did it. (End result was people being followed by virtual zombies.)
Labels: campaign, france, the walking dead, twitter, zombies